How We Help
The creation of creative video and photographic content is a brilliantly effective ways for community organisations, charities, and fundraisers to inspire action, seek volunteers, raise awareness of a cause or service.
The use of such creative content on social media is an especially effective way to raise funds… as you’ll see from our testimonials, we have a great track record in this area!
We can help you tell your story in the most powerful way, creating an emotional connection, building genuine trust with your target audience to inspire action.
Whatever your budget, we work with you, step by step, through the process; suggesting creative ways to drive engagement and highlight your work through case studies, graphic led thought-provoking stats on your community impact or even inspiring testimony from stakeholders.
Short-form video content, produced in a portrait rather than horizontal aspect ratio (see portfolio examples) is ideal for viewing on mobiles and for widespread sharing on social media. Here are some of the current formats and durations:
YouTube ‘Shorts’ (up to 60 seconds) – are ideal for reaching a wide audience and are a great option for a range of of short-form content; especially suitable for awareness raising, instructional and promotional communications.
Facebook/Instagram ‘Reels’ – have a maximum duration of 90 seconds.
Facebook/Instagram ‘Stories’ – disappear after 24 hours unless you save them, support video sequences up to 90 seconds in duration.
TikTok Videos – have a minimum duration of 3 seconds and a maximum length of 10 minutes; and are more suited to a younger audience.
We specialise in producing captivating social media video content, to really makes an impact on your target audience and encourage action. From just a few hours of location filming we can provide you with a wealth of content. See our portfolio examples.
VAT, Grants & Support
In the UK the supply of advertising to a charity is zero-rated for VAT. The relief covers all types of advertisements on any subject, including staff recruitment. This means that, as a charity, it may cost you 20% less to commission a promotional video for advertising purposes.
Currently Google is offering Google Ad Grants to help non-profit organisations.